Pass it on!13 July, 2012
We know from our customer surveys that over 95% of our customers have come to us through referral. We really appreciate that, and we’d like to encourage and reward those referrals starting right now. We are therefore delighted to announce the launch of Pass it on. As the name suggests, this scheme will reward John Austin customers with a discount of 20% off their next service or repair and the person referred to us will receive a 10% discount. Technically, the referred person will now be a John Austin customer, so once they refer a new customer to us, they too will be eligible for a 20% discount.
To get started, all our customers have to do is call in to the garage and pick up a Pass it on card. They complete their details and hand the whole card to a friend, colleague or relative who isn’t currently a John Austin customer; they add their details, book their vehicle in and then hand the card to us when collecting it to receive their discount. Our customers have up to 36 months to redeem their 20% discount and, as it CAN be used in conjunction with any other promotional scheme we may be operating, that discount could be even bigger. There is no downside to this scheme; it really is a win-win situation!
In March this year we launched our loyalty scheme Rewarding Service, where customers receive a stamp for every £20 spent at the garage (on a service, repair, MOT and products). Once 20 stamps are collected, they, or someone they give the car to, can have their vehicle’s air conditioning serviced for FREE. So far we’ve had an amazing response; it’s just really sad that most of us haven’t needed to keep cool. Here’s hoping the summer comes soon.